What to Learn in SEO and How Search Engine Works?
SEO means Search Engine Optimization and. It is also called website promotion. Search engine optimization is a process of optimizing a website for a various search engine like Yahoo, Bing, and Google. Google is the most famous and used search engine in the world.
Search engine optimization is not an easy task, it takes time to learn. SEO need regular work to rank and maintain the rankings. There are many different things to learn in SEO.
Show Search Engine works?
Every search engine has own database and services. Here we will talk about Google search engine. When someone launches a new website Google’s spiders or crawlers crawls the every web pages of websites following robots.txt files and index the pages in Google Indexing database.
Once pages are indexed Google search engine algorithms start working there and check various parameter match the things in web pages and rank those pages accordingly. When someone searches something in Google these algorithm shows the most relevant top 10 web pages on Google’s first page.
Things to Learn in SEO
SEO is mainly divided into two parts (1) On-site SEO and (2) Off site SEO.
On-Site SEO: In this part, we work mainly on optimizing web pages and making them SEO friendly following Google SEO guidelines and Panda algorithm. While optimizing web page we need to work on following
1. Meta Title Optimization
2. Meta Description Optimization
3. Meta Keywords Optimization
4. Page content optimization
5. Image optimization
6. Heading tag, bold tag, strong tag, italic tag optimization
7. URL structure optimization
8. Adding an XML sitemap
9. Adding a Robot.txt file
Off-Site SEO: In this part, we work mainly on link building following Penguin algorithm and Google SEO guidelines. We can build links working on many techniques.
1. Authority and high-quality web directories submission
2. Top class article directory submission with fresh content
3. Press release submission
4. Guest blog posting
5. Blog comments with moderation approval
6. PDF submission
7. Social bookmarking submission
8. Various Search Engine Submission
9. Image submission
10. Discussion on various forums
11. Video submission
Social Media Optimization: In this part, we work on various social sites to promote a product or website. Here we can create a personal profile or company profile, we can share photos, text, we can create groups and chat with them. Some famous social sites are below
How to Learn SEO?
There are many ways to learn SEO now a day. If you don’t want to spend money and want to learn SEO then the best way to go for online SEO tutorials. Visiting Google or youtube you can learn easily because there are many tutorial videos available. If you want to be expert and want to learn everything in SEO then you should go to a local SEO Training provider company Joining an SEO training institute can teach you more perfectly then you learn from the Internet.